H&M. (We also made a pit-stop at our other favorite store, New York & Company, and, of course, a bookstore.)
This is what it’s usually like when we go clothes shopping: we start out browsing the same area of the store together, pointing out different cool or quirky styles. Then we start to wander off at different paces but in the same general direction. We’ll start to pull clothes from the racks and then look around to find each other to get an opinion on colors – I’m best in browns and reds, and mom’s better in yellows and pinks. We both can pull off many shades of blue. If it’s a good day, we’ll each take an arm load of clothes into the fitting room. We’ll knock on each other’s fitting room door if we want to show off an outfit that looks great on us, but it’s more likely that we’ll knock on each other’s door to show off and/or laugh about the disastrous clothes that looked much better on the shelves (ahem, those skinny-leg jeans). When we’re finished with our bundles, we may have 2-3 items each left in our hands. We usually end up having the same clothes but in different colors.
It doesn’t have to be Christmas time for us to go shopping together because the trip isn’t just about the purchasing of material goods. Minahan and Huddleston (2008) conducted a study to learn why mothers and daughters shop together and what these duos value in the experience. Their study found, unsurprisingly, that the majority of mothers and daughters shop together to foster their special mother-daughter bonds. Minahan and Huddleston (2008) wrote, “The relationships provided a wealth of memories for both women as they recall the myriad of experiences that they share in the shopping centre. The experiences can be hilarious, sad, quirky, poignant, revealing of many of the multidimensional nature of the mother and daughter relationship.”
Some mothers teach their daughters how to shop at ages as young as three and four, or daughters just “absorb knowledge of shopping through passive observation of the mother’s approach to the store and to choice and the shopping experience” (Minahan & Huddleston, 2008). Minahan and Huddleston (2008) also wrote, “Whilst mothers are known to teach their daughters to shop, daughters also influence their mothers, in a process called “reciprocal socialization””, which is when a daughter coaches her mother on brand and style choices.
To Mom: I as a child and pre-teen, I remember that I hated to shop and I wasn’t interested in clothes…any idea when, why or how this changed? What's it like to shop with me? What was it like to shop with your mom?
To other mothers/daughters: Do you and your mom/daughter use shopping as a bonding experience? How do you shop together? What is your shopping experience like? Do you have favorite stores that you’ll go out of your way to visit? Do you and your mom/daughter wear the same clothes?